LBC was cited as one of Asia’s strongest and most valuable brand in the recently released publication of Superbrands Asia. LBC has grown for over 50 years in the industry and has become a household name to Filipinos worldwide.
Synovate, a global market research agency, conducted series of surveys across eight markets in Asia and interviewed consumers in each market as to their brand preferences within 15 defined categories. The results were then submitted to the Superbrands Council which comprise of leading business and opinion leaders in Asia. LBC was qualified to be part of Superbrands Asia as it ranked highly with consumers and appeared in the top 1000 rankings.
Superbrands Asia showcased the region’s strongest international brands as well as the leaders in their domestic markets. LBC, alongside SM, Jollibee, and Philamlife, were the only Philippine brands qualified as asian Superbrands. The LBC Management is very honored to be given such an international recognition. Kudos to the whole LBC team for their hardwork and for continuously living up to the commitment of serving the global Filipino.