The story of Diskarte Pinoy TV is a tribute to Filipino ingenuity, perseverance, and the triumph of resourcefulness.
In 2013, Arnel and Ellen Sagle founded their venture, initially named Bargain Machine. Their journey began with an emphasis on selling second-hand items, specifically those in ukay-ukays. One of the unique aspects of their business was participating in auctions, acquiring goods like Japan surplus items. Their purchases typically included plates sold at a mere five pesos and were among the treasures they resold.
Arnel’s journey from the auction room to embracing reselling power tools is a testament to the unexpected twists of entrepreneurship. The story of his first grass cutter purchase was not just a business decision but also an attempt to win favor with his father-in-law as he needed it for their house.
To gain his father-in-law’s favor, Arnel made an unexpected bargain at the auction purchasing two grass cutters for the low price of 700 pesos. And since they only needed one, he and Ellen decided to keep the extra grass cutter at the front of their house in case someone showed interest in buying it.
Just after a few days of waiting, they discovered the need for grass cutters around their neighborhood. And so, they went from selling their two grass cutters to multiplying their stocks and discovering their niche product. Their resourceful journey expanded from ukay-ukay to selling brand new power tools.
The Sagles’ success journey involved more than just resourcefulness, it involved strategic planning. Once they realized they could expand digitally, they introduced their business online––setting the stage for growth. Now, Diskarte Pinoy TV’s Grass Cutters can be seen on popular social media platforms like Facebook and YouTube, opening their business to reach more customers.
Expanding with LBC
With the expansion of Diskarte Pinoy TV online, they needed an easier way for their clients to receive their orders. And to help them through the process, they tapped LBC to help manage their operations.
By shipping through LBC, they were able to make their delivery process seamless and reduced their worries about logistics. Plus, with LBC’s SoShop services, Arnel and Ellen were able to utilize the membership promos. These SoShop perks are what pushed them to offer promotional sales for their customers through 25% to 50% discounts.
Partners in Business
Karen Diaz, a lifelong friend, became their business angel. Karen’s unselfish support contributed to their success and her unwavering commitment to their business partnership enabled them to thrive.
The original capital of P7,000 each that both Arnel and Karen contributed laid the foundation for their venture. By combining their resources and efforts, they navigated the uncertainties of entrepreneurship together.
If it weren’t for their reconnection and collaboration, their story might have been different. Their enduring friendship has weathered the test of time.
The Sagles have built a reputation for their impeccable service and product quality. And through proper packaging and delivery, they continue to earn the trust of their customers.
Arnel and Ellen’s journey shows that success is not just about ingenuity but also about dedication to delivering quality. Together, they represent Diskarte Pinoy TV—an embodiment of resourceful Filipino ingenuity. Their equipment seller success story in the Philippines is an ode to every Filipino who turns challenges into opportunities, proving that success is attainable with resourcefulness.
Let LBC Propel Your Business Further
Find out how your business can achieve success with the help of LBC. Sign up now!
